Word Choice Matters!

Submitted by jgazis on Thu, 2013-04-18 14:19.

I've been reading a few small business newsletters I happened to get today. They have interesting and engaging content, but their impact is marred by bizarre mistakes in word use.

  • "bearing the grunt of it" instead of brunt
  • "the visual queues on maps" instead of cues
  • "use pneumonic devices" instead of mnemonic

People, please! Spell check doesn't always know what you mean. If you're not sure of a word, for goodness' sake look it up! Misuse of language like this is just as bad for your image as wearing pajamas to a meeting. If you can't write well, hire someone who can.

What I'm Writing Now

Submitted by jgazis on Sat, 2012-08-25 08:31.

I'm now doing some blogging for local blog Park Slope Stoop. I'm also writing up our family backpacking trip on my own blog Sticks, Rocks and Dirt. In addition, I write two columns for Examiner.com, on Brooklyn Wildlife and Brooklyn Scouting.

Looking Forward from "Credibility 101"

Submitted by jgazis on Fri, 2011-12-16 10:03.

There's a lot of buzz around content matters these days, but not always a lot of hard facts. The folks at Content Science are aiming to change this with a study on Content and Credibility. Meanwhile, here's their recap of what we already know:

"Consumer Reports sponsored a study of web credibility in the U.S. nearly 10 years ago. The result was a set of tips that we consider to be 'Credibility 101.'

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Your Website is the Key to Your Business

Submitted by jgazis on Tue, 2011-10-18 12:45.

“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business."
—Marcus Sheridan, author of The Sales Lion and blog marketing speaker

How's yours?

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Why Content Strategy Matters

Submitted by jgazis on Tue, 2011-05-03 20:38.

If your client or boss doesn't understand why you need a content strategy, s/he sure won't get the what, why, and how. There's a nice summary of pitching content strategy over at Intentional Design's Content Strategy blog, with a downloadable PDF. I especially like the last page of the presentation:

"How much content is out there with your company/organization’s name on it?
• Do you know what it says?
• Is it accurate and up to date?
• Is it helping or hurting your brand?

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If You're One of the Majority of Marketers Who Aren't Testing...

Submitted by jgazis on Fri, 2011-03-11 14:20.

... Do the next best thing by checking out the results of other people's tests at Which Test Won?, marketing guru Anne Holland's entertaining and informational A/B testing site. It's short and to the point and sometimes surprising. Find out what kinds of small differences can make or break response rates and click-throughs.

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Email Marketing Best Practices

Submitted by jgazis on Fri, 2011-02-04 13:07.

I've been trying to mow down the profusion of weeds that is my inbox, and - as previously noted - it's surprising how non-user-friendly some sites make it to unsubscribe. Shop It To Me, on the other hand, absolutely nails it.

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Grammar Matters

Submitted by jgazis on Sun, 2010-12-12 21:28.

My 8yo was reading the Bearitos tortilla chips package, which says "Wholesome corn organically grown, stoneground, cooked, and packed the same day!" and he asked me "Mom, how do they grow the corn in one day?" It ought to read "Wholesome, organically-grown corn, stoneground, cooked, and packed the same day!"

I guess the apple doesn't fall far from the tree ;-)

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Fast, Good, & Cheap—Pick 3

Submitted by jgazis on Thu, 2010-10-28 13:22.

A graphic designer I worked with years ago used to quote a printer he had worked with, who said “You can have it fast; you can have it good; you can have it cheap—pick two.” This wonderful bit of conventional wisdom would have you believe that there are always trade-offs between quality, timeliness, and expense. And it’s usually true, there almost always are.

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Old & New Marketing Strategies

Submitted by Jean E. Gazis on Tue, 2010-08-03 10:11.

I'm amused that Intermarkets is sending me direct mail - actual paper postcards - promoting their online advertising opportunities. Each card features a different summer drink recipe.