Jean Gazis Copywriting & Content Development

I stumbled across (ha! - I was targeted by-- ) this terrific bit of online advertising for the Honda CR-V. I followed a link from the top of my Gmail that said "Are you craving pizza? - www.honda.com - Whatever you're craving, the Crave Reader can guess. Try it out." (Note: The links don't seem to go to the same page now. I don't know why they wouldn't leave the ad up, but apparently they didn't.)

Who can resist an Internet quiz?

Some of the very well-known and respected, active community contributors are women, and apparently the Drupal community is generally less gender-unbalanced than other open source projects - women made up a whopping 10% of the most recent DrupalCon. One participant says "Drupal has always had a larger number of female contributors than most open source projects, the percentage just a piddly 2% in open source in general. We've been at 7% for a while now and it's so great to see those numbers increasing."

I've let my public radio membership lapse but I will rejoin one of these days. Meanwhile I sent in a website suggestion, and I think they're going to use it:

I've been scanning business cards collected from various networking events to get the contact info into a database. I can see why someone might want a two-sided card to put a nice big logo or tagline on the back. But why, why, WHY would anyone design the card so that the actual business name and URL – or worse, their name and title – don't also appear on the front of the card at all? That is just stupid, people!

Effective Marketing Rule #1: Put all the information people want where they can get it easily!