Jean E. Gazis's blog
Submitted by Jean E. Gazis on Tue, 2010-08-03 10:11.
I'm amused that Intermarkets is sending me direct mail - actual paper postcards - promoting their online advertising opportunities. Each card features a different summer drink recipe.
Submitted by Jean E. Gazis on Thu, 2010-05-27 09:59.
I was just doing some testing after a server upgrade and noticed that people are actually using the Recipes feature I built into the Urban Organic site. Woo-hoo! I just clipped a couple of new recipes for Sauteed Red Kale and Indian Broccoli into my Evernote. I can always use another idea for broccoli, we eat at least a head a week and I don't always want to roast it.
I'd link the recipes but it requires a site login, which isn't of much interest to anyone outside the Urban Organic delivery area.
Submitted by Jean E. Gazis on Wed, 2010-05-19 08:37.
I've turned on comments for this site. For now, they will be moderated, at least until I see what happens.
Submitted by Jean E. Gazis on Tue, 2010-05-18 13:17.
I could not agree more: Typos: No Big Deal? Think Again. Here's one I spotted on a visit to Tampa:
Submitted by Jean E. Gazis on Mon, 2010-05-03 12:12.
There's a great article by Colleen Jones on A List Apart about how great writing on the web can influence the user's response in a positive way: Words That Zing. Terrific examples of words that work well in various contexts.
Submitted by Jean E. Gazis on Fri, 2010-04-23 09:20.
Harvard Business Review's Management Tip of the Day links to this interesting article about using instant messaging and social media technologies to quickly gather useful feedback from your employees or audience.
Sounds like a good idea — much easier and faster than a long evaluation form or questionnaire.
Submitted by Jean E. Gazis on Thu, 2010-03-04 16:12.
Take a couple of minutes to read this brief article: 5 Tips For Increasing Traffic by Marc Pitman on Network for Good. The tips work equally well if you're for-profit, of course.
And if you're someone who relates to this sentence: "Use those likely search terms in the 'keywords' meta-tags. This is an HTML thing so you might want to check with someone a bit more technical in your office" give me a call, I can help!
Submitted by Jean E. Gazis on Tue, 2010-01-19 17:46.
This week's Chief Marketer piece on the lessons social media marketers can learn from email marketers leads off with, you guessed it, a plug for compelling content. "Regardless of the channel—e-mail, social media, print, television, radio – there will always be one indisputable truth: content is king." And how did I find this piece of relevant content I'm now sharing with you?
Submitted by Jean E. Gazis on Sun, 2009-12-20 22:09.
According to this amusing little jargon quiz on another content marketing site, I am "well qualified to be the Director of Corporate Communications at a Fortune 500 Firm." How scary is that?
Take it yourself here: The Super-Fantastic Corporate Confusion Game.
Submitted by Jean E. Gazis on Wed, 2009-09-23 21:04.
There's a nice, short list of innovative ways various marketers have used social media to get results over on the Chief Marketer site: A Dozen Applications for Social Media. It might give you some good ideas.
Quote of the Day
Start with the content, keep adding more, and then start promoting. No one knows you're there until the links start coming, and the links don't start coming until someone knows you're there. If you build it, they MIGHT come. Make sure that there is a market for your content. If it's not there, help create it.
Random Book from My Library
Word of the Day