Jean E. Gazis's blog
Submitted by Jean E. Gazis on Thu, 2007-09-06 15:59.
BtoB Online has an interesting, short item on what really keeps people coming back to your site. It's not whether the site copy contains more of the keywords that pulled them in, it's whether the content is engaging, relevant, and provides a clear call to action.
Submitted by Jean E. Gazis on Tue, 2007-08-28 15:13.
Submitted by Jean E. Gazis on Thu, 2007-07-26 12:06.
Here's some very good advice for freelancers and others, because after all, self-promotion is what this site's all about!
Submitted by Jean E. Gazis on Thu, 2007-07-26 10:44.
I attended my first Drupal Camp a couple of weekends ago. It was my first experience of the "Bar Camp" concept, and I was very impressed. The way it works is that a mixed group of interested people gets together, from "newbies" to experienced developers, and everyone throws out some ideas of what they'd like to talk about, what they're capable of teaching, and it's all scheduled using a grid of sticky notes on the wall. I believe there was some behind the scenes preparation, but it was all handled very informally - and very effectively.
Submitted by Jean E. Gazis on Tue, 2007-07-10 11:25.
This came from Amazon:
Recommended because you purchased or rated:
I thought I'd just rated The Scarlet Letter, a good book.
Submitted by Jean E. Gazis on Tue, 2007-07-03 14:38.
This is from the Chief Marketer newsletter/website, and has several good suggestions for small business PR.
"The public relations profession has long based its rationale for being on delivering 'credibility' to clients via positive media coverage. This has traditionally meant coverage in the business and trade press, news and personality magazines, programs, etc. But in our digital age all this scatter-shot media exposure has been distilled to a single word 'Google' both verb and noun, which has emerged as one's most important credibility quotient.
Submitted by Jean E. Gazis on Mon, 2007-07-02 21:29.
I just got this in an email newsletter:
"Members-Only Special Offer: Get a Free Sierra Trading Post Catalog - Click Here"
Now there's a once-in-a-lifetime opportunity, NOT! Is there anyone who doesn't get that thing, frequently, unsolicited, in their junk mail?
In more useful content, the newsletter provided a link to Hiking New York City.
Submitted by Jean E. Gazis on Thu, 2007-06-07 12:09.
This week I've been going to town on cool, new (to me, anyway), online services:
I've been looking unsuccessfully for years for some kind of project manager that matches the way I work and the types of projects I manage. I usually end up working from a combination of wall calendar and spreadsheet. How low-tech!
Submitted by Jean E. Gazis on Thu, 2007-05-03 09:39.
I started my first Drupal site around mid-January (its first archive item is dated 1/15), and now I have about half a dozen sites in the works. Some of them are even fairly complete â€“ not that I couldn't think of future bells and whistles to add. I've learned a lot about Drupal in a pretty short time, and a fair amount of CSS and general web structure stuff as well.
And I've been enjoying it!
Addendum: someone pointed out that the above sounds as if I just got started in online development, period. While it's true that the only formal computer training I've ever had was two half days of Introduction to Lotus 1-2-3 in the mid-1980s, as you can see from my portfolio, I have a great deal of hands-on experience with all kinds of online and offline applications. I have been involved in corporate web-related work since the early 1990s, including promoting online advertising, developing web pages, and more. I have also been an active member of various online communities since the late '90s. So I should have said, a fair amount of stuff - beyond what I already knew. I tend to think of myself as a generalist who "gets" tech, rather than a techie geek, but as a matter of fact, I've always been the one colleagues come to for help getting things done on computers.
But enough about me. It's really a great strength of Drupal that it is possible to ramp up one's skills so fast - it should be very easy for the end-user of a Drupal site to update the site's content once the structure has been laid down by someone more knowledgeable.
Submitted by Jean E. Gazis on Wed, 2007-04-25 12:58.
Quote of the Day
"When was the last time you updated the content on your website? Last week? Last month? 2002? If people feel like they've come, seen and conquered your website after one visit, you've got a problem. Be a storyteller. Encourage dialogue. Add something entertaining (photos, videos, etc.)."
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