Take a couple of minutes to read this brief article: 5 Tips For Increasing Traffic [1] by Marc Pitman on Network for Good. The tips work equally well if you're for-profit, of course.

And if you're someone who relates to this sentence: "Use those likely search terms in the 'keywords' meta-tags. This is an HTML thing so you might want to check with someone a bit more technical in your office" give me a call, I can help!