Jean Gazis Copywriting & Content Strategy

I've been trying to mow down the profusion of weeds that is my inbox, and - as previously noted - it's surprising how non-user-friendly some sites make it to unsubscribe. Shop It To Me, on the other hand, absolutely nails it. The email opt-out button takes you right to this subscription management page where the first option is to temporarily suspend their weekly email bulletin for a few weeks or months. It's like a vacation responder in reverse.

Every email marketer should be doing this!