Why Content Strategy Matters
Submitted by jgazis on Tue, 2011-05-03 20:38.
If your client or boss doesn't understand why you need a content strategy, s/he sure won't get the what, why, and how. There's a nice summary of pitching content strategy over at Intentional Design's Content Strategy blog, with a downloadable PDF. I especially like the last page of the presentation:
"How much content is out there with your company/organization’s name on it?
If you can't answer those questions at your place of business, you need to develop a content strategy.
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