Word Choice Matters!

Submitted by jgazis on Thu, 2013-04-18 14:19.

I've been reading a few small business newsletters I happened to get today. They have interesting and engaging content, but their impact is marred by bizarre mistakes in word use.

  • "bearing the grunt of it" instead of brunt
  • "the visual queues on maps" instead of cues
  • "use pneumonic devices" instead of mnemonic

People, please! Spell check doesn't always know what you mean. If you're not sure of a word, for goodness' sake look it up! Misuse of language like this is just as bad for your image as wearing pajamas to a meeting. If you can't write well, hire someone who can.