Jean Gazis Copywriting & Content Services

This is from the Chief Marketer newsletter/website, and has several good suggestions for small business PR.

"The public relations profession has long based its rationale for being on delivering “credibility” to clients via positive media coverage. This has traditionally meant coverage in the business and trade press, news and personality magazines, programs, etc. But in our digital age all this scatter shot media exposure has been distilled to a single word – “Google,” both verb and noun, which has emerged as one’s most important credibility quotient.

What has been called “G cred” is the sum total reflection of one’s personal brand as defined by a Google search for your name, business, product, association, etc., Should your Google citation list be short, well, then that is the current state of your professional credibility and industry leadership."

Read the full article.