Crowd-Sourced Content Works!

Submitted by Jean E. Gazis on Thu, 2010-05-27 09:59.

I was just doing some testing after a server upgrade and noticed that people are actually using the Recipes feature I built into the Urban Organic site. Woo-hoo! I just clipped a couple of new recipes for Sauteed Red Kale and Indian Broccoli into my Evernote. I can always use another idea for broccoli, we eat at least a head a week and I don't always want to roast it.

I'd link the recipes but it requires a site login, which isn't of much interest to anyone outside the Urban Organic delivery area.

Give Your 2 Cents?

Submitted by Jean E. Gazis on Wed, 2010-05-19 08:37.

I've turned on comments for this site. For now, they will be moderated, at least until I see what happens.

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Why Typos and Grammar Errors Matter

Submitted by Jean E. Gazis on Tue, 2010-05-18 13:17.

I could not agree more: Typos: No Big Deal? Think Again. Here's one I spotted on a visit to Tampa:

Tampa Typo photo










At least when I've made a mistake, it hasn't been cast in bronze!

Fancy Greek Word = Pithy Web Writing Advice?

Submitted by Jean E. Gazis on Mon, 2010-05-03 12:12.

There's a great article by Colleen Jones on A List Apart about how great writing on the web can influence the user's response in a positive way: Words That Zing. Terrific examples of words that work well in various contexts.

Using Twitter for Gathering Feedback

Submitted by Jean E. Gazis on Fri, 2010-04-23 09:20.

Harvard Business Review's Management Tip of the Day links to this interesting article about using instant messaging and social media technologies to quickly gather useful feedback from your employees or audience.

Sounds like a good idea — much easier and faster than a long evaluation form or questionnaire.

A Few Tips for Increasing Your Site's Traffic

Submitted by Jean E. Gazis on Thu, 2010-03-04 16:12.

Take a couple of minutes to read this brief article: 5 Tips For Increasing Traffic by Marc Pitman on Network for Good. The tips work equally well if you're for-profit, of course.

And if you're someone who relates to this sentence: "Use those likely search terms in the 'keywords' meta-tags. This is an HTML thing so you might want to check with someone a bit more technical in your office" give me a call, I can help!

Yet Another Article on the Importance of Content

Submitted by Jean E. Gazis on Tue, 2010-01-19 17:46.

This week's Chief Marketer piece on the lessons social media marketers can learn from email marketers leads off with, you guessed it, a plug for compelling content. "Regardless of the channel—e-mail, social media, print, television, radio – there will always be one indisputable truth: content is king." And how did I find this piece of relevant content I'm now sharing with you?

Great Presentation on the Social Media User Experience

Submitted by jgazis on Tue, 2010-01-05 12:58.

This is a very interesting presentation on "Designing for Social Traction" by Joshua Porter. Even a quick page-through offers some useful nuggets for design and copy.

See it on Slideshare

When You Don't Need a Usability Expert - and When You Do

Submitted by jgazis on Mon, 2009-12-21 10:31.

Usability expert Jakob Nielsen's Alertbox newsletter is always worth reading, and this issue his discussion of when an expert is needed and when an amateur will do is spot on. The article compares usability to cooking as things that are worth doing and learning for everyone, without lessening the value of professional expertise when you need it. I think the analogy works for a lot of other kinds of work, too.

Fortune 500 Material?

Submitted by Jean E. Gazis on Sun, 2009-12-20 22:09.

According to this amusing little jargon quiz on another content marketing site, I am "well qualified to be the Director of Corporate Communications at a Fortune 500 Firm." How scary is that?

Take it yourself here: The Super-Fantastic Corporate Confusion Game.