Jean Gazis Copywriting & Content Development

Celebrate Brooklyn! Program Ad for Business Consulting Firm

Sponsor ad for Celebrate Brooklyn! concert series printed programs and website. Corporate logo, ad concept, copy, and graphic design.


Celebrate Brooklyn! Program Ad for Counseling Services

Sponsor ad for Celebrate Brooklyn! concert series printed programs and website. Copy adapted from yellow pages ad, design, typography, layout.



Concert Program Ad for Technology Consulting Firm

Sponsor ad in programs and on website for Celebrate Brooklyn! concert series. Concept, copywriting, and graphic design.

I've been scanning business cards collected from various networking events to get the contact info into a database. I can see why someone might want a two-sided card to put a nice big logo or tagline on the back. But why, why, WHY would anyone design the card so that the actual business name and URL – or worse, their name and title – don't also appear on the front of the card at all? That is just stupid, people!

Effective Marketing Rule #1: Put all the information people want where they can get it easily!

I've been working with graphic designers since the late 1980s, on virtually every type of marketing piece. I've hired, managed, and directed designers to create trade show exhibits, event invitations, direct mail, sales motivational posters, product and service brochures, print and online advertising, recruitment materials, corporate identity, newsletters, and more.

"To turn visitors into users your homepage needs to make them feel the way they will feel when they use your service - happy, satisfied, excited." - Andy Rutledge