Business

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Your Website is the Key to Your Business

Submitted by jgazis on Tue, 2011-10-18 12:45.

“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business."
—Marcus Sheridan, author of The Sales Lion and blog marketing speaker

How's yours?

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Why Content Strategy Matters

Submitted by jgazis on Tue, 2011-05-03 20:38.

If your client or boss doesn't understand why you need a content strategy, s/he sure won't get the what, why, and how. There's a nice summary of pitching content strategy over at Intentional Design's Content Strategy blog, with a downloadable PDF. I especially like the last page of the presentation:

"How much content is out there with your company/organization’s name on it?
• Do you know what it says?
• Is it accurate and up to date?
• Is it helping or hurting your brand?

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Email Marketing Best Practices

Submitted by jgazis on Fri, 2011-02-04 13:07.

I've been trying to mow down the profusion of weeds that is my inbox, and - as previously noted - it's surprising how non-user-friendly some sites make it to unsubscribe. Shop It To Me, on the other hand, absolutely nails it.

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What Not to Do on an E-Commerce Site

Submitted by Jean E. Gazis on Wed, 2009-08-19 09:15.

Search Engine Watch has a nice article on things that are most annoying on online shopping sites. Don't Be That Site.

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Good Article: 10 Harsh Truths About Corporate websites

Submitted by Jean E. Gazis on Wed, 2009-02-11 15:31.

I got this link from a Facebook friend, and it's well worth a look for anyone interested in building better websites. 10 Harsh Truths About Corporate Websites by Paul Boag.

Here's a great quote: "if you build a website for everyone, it will appeal to no one." There are is also some great stuff on content management systems and social networking.

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The More Things Change...

Submitted by Jean E. Gazis on Mon, 2008-06-30 21:19.

One of the last pieces of sales collateral I wrote when I worked for Ziff-Davis Central Ad Sales almost ten years ago (!) was about the need for continuous advertising and marketing during slow business periods, headlined Slow Times Call for Fast Action.

Fast forward to the current downturn, and – what do you know? – the very same advice turns up in The Entrepreneurial Mind blog on my Google Reader, linking to a newspaper article titled Don't ease up on marketing in these slow economic times.

I said: "Coasting is no way to win a race. During a period of slow sales, one of the first things you may be tempted to do is cut costs by reducing your advertising budget. It may seem like an obvious move, but it’s the wrong move... you can’t get something by doing nothing. When times are good, advertising is important. And when they’re not so good, it’s essential. A strong marketing program — selling to new customers, expanding into new markets, increasing ad spending — will solidify your customer base, take business away from less aggressive competitors, and position your business for future growth."

He says: "One of the expenses that entrepreneurs are tempted to cut back on is marketing. However, a weak economy is not the time to cut back on communicating with your existing and potential customers... With customers cutting back on their spending, small business owners must fight even more aggressively to maintain their revenues. That is why marketing and advertising become more important than ever."

I still think that was one of my best pieces. It's nice to see that it's as true as ever.

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Business Cards Rant

Submitted by jgazis on Tue, 2008-04-01 12:13.

I've been scanning business cards collected from various networking events to get the contact info into a database. I can see why someone might want a two-sided card to put a nice big logo or tagline on the back. But why, why, WHY would anyone design the card so that the actual business name and URL – or worse, their name and title – don't also appear on the front of the card at all? That is just stupid, people!

Effective Marketing Rule #1: Put all the information people want where they can get it easily!

Drupal Camp

Submitted by Jean E. Gazis on Thu, 2007-07-26 10:44.

I attended my first Drupal Camp a couple of weekends ago. It was my first experience of the "Bar Camp" concept, and I was very impressed. The way it works is that a mixed group of interested people gets together, from "newbies" to experienced developers, and everyone throws out some ideas of what they'd like to talk about, what they're capable of teaching, and it's all scheduled using a grid of sticky notes on the wall. I believe there was some behind the scenes preparation, but it was all handled very informally - and very effectively.

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Jean Gazis

Jean Gazis
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