Services
I've been supervising the production of printed materials since the late 1980s, during a period of rapid and radical transformation of the printing industry. I can provide all of the following services:
- Obtaining and evaluating competitive cost estimates
- Selecting vendors
- Estimating quantities
- Developing production schedules
- Selecting papers, specifying folding, binding, and special techniques
- Working with printers and lettershops to create materials that meet marketing objectives in the most cost-effective way
I've been involved in creating corporate websites since the mid-1990s – over ten years. I've planned sites, promoted online advertising, developed site content, and more. I have also been an active member of various online communities since the late '90s. Website services I can provide include the following:
- Planning
Evaluation of your existing site, assessment of your goals and needs for your new site, selection of a hosting provider, choice of platform, planning of site structure and navigation, development of RFP.
- Design
Evaluation of your design needs, selection and implementation of appropriate design theme or template, selection and direction of a graphic designer and programmers, procurement of cost-effective, high-quality images, HTML, CSS, and cross-browser design and functionality testing.
- Content
Website copywriting and copyediting, blog writing, researching appropriate content sources, links, news feeds, and other resources, implementation of content management system, streamlining site navigation, user training, site maintenance and updating.
- Promotion
Search engine submission, search engine optimization, links, newsletters, Amazon affiliate program, advertising.
- Performance
Additional features such as members-only areas, e-commerce, photo galleries, and usage statistics are available.
- Choice of Platforms
Depending on your needs and expectations, I can build your site using template-based HTML, or build a custom site using Drupal, a leading open-source content management system that enables you to easily create, update, publish and manage your site's content.
- Web Hosting Services
I work in partnership with WebHostNY, a very affordable and reliable web hosting provider. WebHostNY also offers additional Internet services such as email and e-commerce hosting. I can also work with any other hosting provider you choose.
Learn more about my website development experience.
Visit some of the sites I've developed.
I've been working with graphic designers on virtually every type of marketing piece since the late 1980s. I've hired, managed, and directed designers to create trade show exhibits, event invitations, direct mail, motivational posters, product and service brochures, print and online advertising, recruitment materials, corporate identity, newsletters, and more.
- Newsletters: develop content, write articles, acquire images, design & layout, design direction, list management, printing and mailing
- Websites: develop and organize content, select & implement design themes and templates, write copy, plan navigation, set up site users, research external links, supply images, hire & direct web designers, work with hosting providers and technical staff, plan and write blog posts
- Recruitment: write & produce ads & brochures, develop training materials, give presentations, screen candidates, conduct interviews, hire employees & freelancers, create motivational materials
- General Communications: memos, emails, presentations, proposals, technical tips & documentation, RFPs, and more
I've been writing marketing materials for professional and business audiences since the mid-1980s - that's over 20 years (ouch!) of B2B copywriting experience. I've written just about anything you can think of:
- Corporate Communications:
Newsletters, websites, recruitment ads & brochures, training materials, internal memos, internal emails, presentations, blog posts, technical how-tos, business plans, and more
- Sales Collateral:
Corporate Identity for Consulting Firm
Logo concept and creation, website, and business cards.
Trade Show Exhibit for Financial Publisher
Managed entire project: selected vendors, originated concept, wrote copy, researched stock photography, directed designer, and supervised production.
Energy Trading Software Product Brochure
This piece was produced on an unusually tight schedule: 10 business days.
I received the product information on Thursday, 5/31, sent complete, approved copy and design specs to the agency on Tuesday, 6/5, approved the final layout on Friday, 6/8, and the printed brochures were delivered on Wednesday, 6/13.
"Jean – thanks a lot for the lighting-quick turnaround on this!"
– Brian S., Vice President
Quarterly Newsletter for Energy Software Company
As Managing Editor, researched and wrote articles, commissioned and edited articles by senior management, arranged photography, supervised graphic design and print production.
"The content is very varied and interesting. Our staff will, I am sure, get a lot out of it and it will provide superb marketing collateral. Great job! – Nigel E., Consultant
"Good Read! I enjoyed reading the latest Caminus newletter - well done!
– Amanda V., Consultant
Conference Marketing Brochure for Financial Newsletter Publisher
Concept, copywriting, design supervision, print production, and direct mailing. This campaign resulted in increases in both conference attendance and exhibitor space sales.
"SS'04 was a huge success and we got registrations all the way up to the day we left and on-site."
– Danielle C., Conference Producer
Kids Play Tunes
Designed logo, developed graphics, configured Drupal site, customized theme CSS, wrote all content.
Urban Organic
Reviewed old site, configured new Drupal site, transferred and edited all site content. Obtained stock images, added new interactive features such as a customer recipe exchange. Trained staff users on new site.
"I have been waiting YEARS to see this wonderful change! Congratulations!"
– Mona H.
L&D Computer Consulting Corp.
Created site plan, developed all content, implemented template design and integrated Drupal blog theme into established site design. Maintain and update site as needed, and maintain Drupal blog.
"I reviewed the L&D website and was very taken by the sophistication."
– Aileen S.
A Networking Event Made in Heaven
Selected template, developed site plan and created all content. Update as needed before and after each new event.
WebHostNY.com
Migrated entire site from static pages into the Drupal content management system, updated navigation, edited site, and added some content.
"I am really impressed... There is a lot of really good content."
– Alan L., Principal
Box of Rain, LLC
This corporate site uses the Drupal open-source content management system to organize site content and control access to authorized users for each Box of Rain business project. This enables Box of Rain management and partners to securely share confidential documents and project information.
Camping Paradise
This personal blog is my "sandbox" for learning Drupal, an open-source web content management system. New content and features are added frequently.
"This is awesome. I wish I had the time to do something like this... This is great."
– Michelle A.
Scout Troop & Cub Pack 14
Migrated entire site from static pages into Drupal content management system, updated navigation, edited site, and added some content. Site includes public and members-only areas.
Brooklyn Business Base
Developed site plan and all content, selected and implemented design template. Maintain and update site as needed. Blog section is still in development.
"The website is great. It seems to be a strong foundation for a multitude of activities."
– A. S.
We've Got You Covered
Ducks in a Flow
Drupal set up, user training and support for corporate blogs.
The Forever Fish
Set up Drupal site and provide user help/training for this personal blog. Maintain and update site as needed.
And, of course, the site you are visiting now is also a sample of my own work. Read more about website development services I can provide here. Read more about my website development experience here.
|
